Where the essence of Hawai'i comes alive through the art of handcrafted skin and body care. Nestled in the heart of Wailuku, our company is more than just a brand—it's a celebration of nature, culture, and self-care.
Rooted in the surf and sun of Maui, we craft each product by hand, blending pure island ingredients with a laid-back beach vibe. Born from the lush landscapes and vibrant spirit of the islands, our products are meticulously hand crafted to nourish your skin and uplift your soul.
the everything spray.
introducing your new go-to spray for absolutely everything! Refresh your space, linens, car, and even your body with a single spritz. Bathed in the light of the full Hawaiian moon and kissed by Hawaiian Sea salt, each spritz releases a gentle wave of negative ions, surrounding you with the calming embrace of ocean air. Each spray wraps you in the serene essence of the islands, making every breath feel like a moment of pure escape.
exquisite skincare.
Such an amazing set of products, love having this travel size available. Each product is amazing in its own right, and work even better as a complete regimen.
Simple and effective, with such awesome ingredients, I was blown away by the value of this skin care set.My skin looks refreshed, hydrated and renewed ❤️
love it.
I purchased vanilla sugar scented body butter while I was on vacation and I loved how it made my skin feel so much that a few months after I got home I ordered the pink Plumeria scent and it smells just as good!! I also purchased the nectar and shine hair oil and 💕💕💕 I’m in love! It doesn’t make my hair feel greasy and it smells so good! You can definitely smell the cherry. Thank you for your products! I love them so far.
spa experience.
I use these sprays in my diffuser. They bring a spa feel and scent. I cant live without my coco mango and coconut creme. On the sheets, diffuser, on my body….they are multi-purposeful and very luxurious. These are a staple in my home now!
Let customers speak for us
from 228 reviewsI fell in love with this soap after my most recent trip to Maui. I’ve never been a fan of bar soap in the past because I’ve always found them to either be incredibly drying or they leave a film on the skin. I’m not sure what kind of magic To Be puts in their soap, but every time I get out of the shower my skin feels cleaner and more moisturized than with any other body soap (including body wash) I’ve used before. The scent of the soap is like nothing I’ve experienced before. The island tuberose scent is divine, and actually lingers on the skin. My entire bathroom smells like a tropical spa for the rest of the day.
Additionally, they very generously offer free shipping over $75, even to the mainland. My box arrived to Minnesota carefully packed with a handwritten note and free sample in just 5 days. I truly cannot say enough good things about this brand- I will absolutely be a customer for life!
The mini soap bars are perfect when you can't decide which scent to try so why not get a bunch and try them all. I love how the mini soap is easy to hold and creates lots of suds. The scents are aromatic and even after I shower my skin feels soft and smells great. I've used lots of soap bars and these are my very favorite.
My entire family love these soaps and there has not been a scen that we don't love. The bar actually removes dirt and especially when we are wearing sunscreen. The soaps also make a beautiful gift. We always keep a lot on hand in our house!
I am almost 52 years young and have suffered from dry skin my whole life. I have tried every face oil there is. I decided to try To Be Nourishing Daily Facial Oil and all I can say is WOW!!! It is lightweight and smells so good. It nourished my skin without being over greasy. It absorbed in my skin and made my face so soft. The next morning my skin is still soft....To Be please make this in a body oil size. I am a customer for life now.
I first tried this product as an amenity while staying at the Whaler Condos in Kaanapali, Maui. I’ve tried countless hand creams and body butters over my lifetime, and this is absolutely the most moisturizing and has the best “feel” of them all. I bought one for a friend, and she said the same thing. I just ordered more. Try it!
I purchased several goodie bags for gifts and the scents are delicious! Love this combo of lip balm and spray. Recipients were very happy!
The fruity collection island scents is TOP TIER!! I love the coconut cream scent it’s my fav but all of them is so good, that’s why I get the trio. I’ve ordered the fruity collection 2x already, never disappoints and so amazing :) mahalo 🫶🏼
I was looking for a specific type of soap but decided to order new scents instead. Definitely wasn’t disappointed! Super happy with the shipping time, product arrangement in the packaging and the general feeling of thanks and welcome for purchasing from the store. Also reminded me of the months I spent in Hawaii several years ago and left me feeling relaxed and content. Thanks so much!
I love that I can take To Be hand lotion with me wherever I go. I fits right in my bag. The scent is fantastic and the te true of the lotion is smooth and a little bit goes a long way.
Lovely!!!
Smells so good! One of my favorite scents. Love it. Very feminine!
Great product..love it!
This is the perfect little gift to have on hand for friends/family, or to just try new scents. Smells great!
This body butter has a delightful light sugar smell and makes my hands feel like velvet. These products are hand made and the company is delightful to deal with. Highly recommend to get a little Hawaii headed to your home. A real mood enhancer :)
Smells like heaven, I can’t leave the house or even the room without it with me, I bring it everywhere I go