Where the essence of Hawai'i comes alive through the art of handcrafted skin and body care. Nestled in the heart of Wailuku, our company is more than just a brand—it's a celebration of nature, culture, and self-care.
Rooted in the surf and sun of Maui, we craft each product by hand, blending pure island ingredients with a laid-back beach vibe. Born from the lush landscapes and vibrant spirit of the islands, our products are meticulously hand crafted to nourish your skin and uplift your soul.
the everything spray.
Introducing your new go-to spray for absolutely everything! Refresh your space, linens, car, and even your body with a single spritz. Bathed in the light of the full Hawaiian moon and kissed by Hawaiian Sea salt, each spritz releases a gentle wave of negative ions, surrounding you with the calming embrace of ocean air. Each spray wraps you in the serene essence of the islands, making every breath feel like a moment of pure escape.
Let customers speak for us
I fell in love with this soap after my most recent trip to Maui. I’ve never been a fan of bar soap in the past because I’ve always found them to either be incredibly drying or they leave a film on the skin. I’m not sure what kind of magic To Be puts in their soap, but every time I get out of the shower my skin feels cleaner and more moisturized than with any other body soap (including body wash) I’ve used before. The scent of the soap is like nothing I’ve experienced before. The island tuberose scent is divine, and actually lingers on the skin. My entire bathroom smells like a tropical spa for the rest of the day.
Additionally, they very generously offer free shipping over $75, even to the mainland. My box arrived to Minnesota carefully packed with a handwritten note and free sample in just 5 days. I truly cannot say enough good things about this brand- I will absolutely be a customer for life!
Salts are wonderful!
I love the smell and the lightness of it.
I purchased the Rose Bloom lip balm. It goes on so smoothly and smells so good. It hydrates my lips and stays on a long time. I love the size of the tubes, it is a generous amount of product! I also love the packaging! My package came with a hand written thank you note which I appreciated and it was delivered quickly. Thank you for such a good quality product made with healthy ingredients!! ❤️
This luxury oil goes on with a strong, floral scent and then lasts for hours. I really loved the affirmations and self scare ritual that is written on the packaging- it elevates the experience of putting on the oil. Every time I wear this scent, I am transported back to my favorite beaches in Hawaii
I discovered To Be lotion bars within a gift basket and after that I was hooked. I ordered 4 more bars for my family for the holidays and they all loved the scents I selected (coconut, Hawaiian lei, pink plumeria, and lilikoi citrus). The quality of body butter is amazing- it leaves my skin feeling soft and nourished without too much greasiness or stickiness. I love these!
I’ve been using this for some time now and love how mild it is on my skin but also helps to cleanse my face. I bought some as gifts this year!
Love the smell and how soft my lips feel
so i have 3 of these in all different scents and I love them. Perfect for travel and gifts
So yummy!
Their lip butter are the best!
This scent is amazing. Reminds me of home, the scent is light and beautiful. Soaks into your skin after a few minutes. Love this product.
Very smooth, feels very moisturizing. Love the eco friendly tube.
I love this cleansing cream so much! It smells wonderful and makes my skin feel amazing! I use it daily and my face thanks me for it :) Super cute packaging as well.
This candle smells so great...perfect for Christmas or just winter in general. Burns clean. Love it!