Where the essence of Hawai'i comes alive through the art of handcrafted skin and body care. Nestled in the heart of Wailuku, our company is more than just a brand—it's a celebration of nature, culture, and self-care.
Rooted in the surf and sun of Maui, we craft each product by hand, blending pure island ingredients with a laid-back beach vibe. Born from the lush landscapes and vibrant spirit of the islands, our products are meticulously hand crafted to nourish your skin and uplift your soul.
the everything spray.
introducing your new go-to spray for absolutely everything! Refresh your space, linens, car, and even your body with a single spritz. Bathed in the light of the full Hawaiian moon and kissed by Hawaiian Sea salt, each spritz releases a gentle wave of negative ions, surrounding you with the calming embrace of ocean air. Each spray wraps you in the serene essence of the islands, making every breath feel like a moment of pure escape.
Let customers speak for us
I fell in love with this soap after my most recent trip to Maui. I’ve never been a fan of bar soap in the past because I’ve always found them to either be incredibly drying or they leave a film on the skin. I’m not sure what kind of magic To Be puts in their soap, but every time I get out of the shower my skin feels cleaner and more moisturized than with any other body soap (including body wash) I’ve used before. The scent of the soap is like nothing I’ve experienced before. The island tuberose scent is divine, and actually lingers on the skin. My entire bathroom smells like a tropical spa for the rest of the day.
Additionally, they very generously offer free shipping over $75, even to the mainland. My box arrived to Minnesota carefully packed with a handwritten note and free sample in just 5 days. I truly cannot say enough good things about this brand- I will absolutely be a customer for life!
This scent is amazing. Reminds me of home, the scent is light and beautiful. Soaks into your skin after a few minutes. Love this product.
Very smooth, feels very moisturizing. Love the eco friendly tube.
I love this cleansing cream so much! It smells wonderful and makes my skin feel amazing! I use it daily and my face thanks me for it :) Super cute packaging as well.
This candle smells so great...perfect for Christmas or just winter in general. Burns clean. Love it!
Got this for a Christmas gift so I hope she loves it
great for travel, smells amazing and already ordered more
Love the scent of both the perfume oils I ordered, clean ingredients plus the scent lasts pretty much all day without having to reapply.
Love, love, love! My go to used to be Pangea for 15 years, before they discontinued it. This is the only product that comes near close to it! It actually heals! I've tried a hundred lip balms over my life and only thing to heal dry lips has been Pangea and now To Be! Love it!! Glad I found you!! Love the packaging also! :)
These lotions bars are soooo good. I had ordered one from another site and after using it all up, came back and ordered three more from tobehawaii. The best thing about these bars is that they actually leave a nice coating of lotion on your skin. So many of the solid bars are waxy and hard to use. I have had to hold them in front of a heat source to get them soft enough to leave anything behind on my skin. The ToBe bars are on the oily side and as someone with dry skin, I love that. The Pineapple Rose is my favorite scent so far. My only wish is that they came in a bigger size. The small size is a little hard to hold and I use it up pretty quickly.
Everything is wonderful! The lip balm are very healing and lovely, but my favorites are the sprays! I love them after a shower and I even spray my pillows at night. I also spritz a little on my furnace filter so my whole house smells great! These are awesome products!
I enjoy your products and use them daily. Thank you for them
We went to the Maui Gold Pineapple tour on Maui, bought a lip butter at the gift shop. Love the fragrance, LOVE how soft it feels. I bought one for myself and one for a gift - wish I would have kept that one for myself!
(My mother liked it as well, so I guess it's all good!)
Love, love this spray. It has a sweet but gentle smell that can be used for everything. I like to spray it on as I head out the door. Will be purchasing this again!
The mini soap bars are perfect when you can't decide which scent to try so why not get a bunch and try them all. I love how the mini soap is easy to hold and creates lots of suds. The scents are aromatic and even after I shower my skin feels soft and smells great. I've used lots of soap bars and these are my very favorite.