finding beauty in life's small moments.
our mission.
To bring you mindful living through island-inspired self-care rituals. We craft pure, intentional products that transform daily routines into sacred practices. Every To Be Hawai'i product is an invitation to slow down, connect deeper, and embrace the natural flow of island living.
brand philosophy.
Like gentle island breezes and rhythmic ocean tides, we believe true beauty flows from moments of stillness and intention. Our products are more than skincare - they're your daily invitation to pause, breathe, and find peace in life's simple pleasures. Whether you're greeting the sunrise, feeling salt air on your skin, or creating your evening ritual, To Be Hawai'i is here to elevate your everyday moments into opportunities for deeper self-connection.
our values.
ALOHA (Love & Harmony)
The breath of life that flows through all things, connecting us to each other and nature.
PONO (Righteousness)
Our commitment to doing what's right for our community and planet.
MĀLAMA 'ĀINA (Care for the Land)
Honoring and protecting the land that nurtures us all.
KULEANA (Responsibility)
Our dedication to creating products with purpose and intention.
MAHALO (Gratitude)
Expressing thankfulness in all we do and create.
the process.
COMPLETELY HANDCRAFTED FROM START TO FINISH
Bringing you luxury handcrafted products for the ultimate in self care.
All of our skin, body and haircare are handcrafted in small batches to ensure quality. Every ingredient is researched: from where it is sourced to how it is processed. Each ingredient is chosen based on its naturals properties that will contribute to the overall performance of the products. No fillers. Nothing synthetic. Just pure unadulterated natural goodness.
