I still remember those rushed Los Angeles mornings - racing through traffic, coffee in hand, always running against the clock. Southern California had its beauty, but something was missing. That's what led me here, to Maui, where I discovered that life doesn't have to move at highway speeds.
Even now, years later, I'm struck by how different my mornings feel. Instead of brake lights and honking horns, I wake up to gentle island breezes and golden sunlight. The simple drive to work has transformed from a stress-filled rush to a moment of gratitude - palm trees swaying overhead, the ocean glimpses that remind me why I chose this path to a slower, more intentional life.
This transformation in my own journey is what inspired our Champagne & Roses collection. Each product is an invitation to experience what I discovered when I left the mainland hustle behind - that true self-love often begins with simply slowing down.
A Different Kind of Morning
These days, my morning ritual looks very different from my SoCal routine. Instead of rushing through a 5-minute skincare routine, I take time to feel present. A spritz of our Rose Hydrosol isn't just another step - it's a moment to pause, breathe, and feel grateful for the warmth of the sun on my skin. This simple act has become my daily reminder of why I chose this life.
Finding Nature's Rhythm
Mother Nature has been my greatest teacher here in Maui. She shows us that beauty can't be rushed - it unfolds in its own perfect timing. When I'm formulating our products, like our Beautify Rose Mask, I think about this lesson. Each application is an opportunity to sync with nature's rhythm, to feel that same connection I experience when walking along the beach at sunset.
Creating Calm Wherever You Are
While not everyone can pack up and move to Hawaii (though sometimes I still can't believe I did!), everyone can create moments of island calm in their daily life. Our Everything Spray was born from this idea - bringing that sense of peace and connection to nature into any space, whether you're in a city apartment or a suburban home.
Small Moments, Big Impact
One of the biggest lessons Maui has taught me is that self-love doesn't need to be complicated. Sometimes it's as simple as applying our Rose Bloom Lip Butter while taking an extra moment to appreciate the warmth of the sun on your face. These small acts of mindfulness are what transform an ordinary day into something special.
An Invitation to Slow Down
This Valentine's Day, I want to share more than just products - I want to share this gift of slowing down that Hawai'i has given me. Each item in our Champagne & Roses collection is handcrafted with the same peaceful intention I found when I left the mainland rush behind. They're not just beauty products; they're reminders to pause, breathe, and connect with yourself and the natural world around you.
Because what I've learned here, watching the sun rise over Haleakala each morning and set over the turquoise blue ocean, is that true beauty emerges when we give ourselves permission to move at our own pace, to appreciate the small moments, and to find that connection with nature - even if it's just for a few minutes each day.
I'd love to hear about your own journey to finding peace and connection in your daily routine. How do you create moments of calm in your day?
GIVING BACK: This February, we are choosing to partner with the Red Cross (Los Angeles Region). The Red Cross holds a special place in our hearts, having witnessed their incredible work during the Maui fires, providing shelter, supplies, and unwavering support with compassion and dedication, we're donating 10% of the profits from the Champagne & Roses Collection sales this month to support their current efforts in Los Angeles.
karli rose.
Karli Rose is the CEO and Founder of To Be. Drinking coffee, talking story, sharing passions, creativity and connecting with the To Be 'ohana are her favorite things. Slow living a fulfilled life on the island of Maui with her husband and business partner Michael, their two dogs Bubba and Mr. Bear and their duck Captain Quackers.